272 pieces including a generous 5 minifigures for 19.99 GBP / 29.99 US$ and this gives a very good 'price per piece' figure
The figures consist of (obviously) a fire fighter, a motorcycle cop, an ambulance medic and two bonus figures of a crook and a kid. There's no new torso prints or new faces but the crook, cop and medic are fresh combinations of pieces used elsewhere. There are also a few accessories in the shape of money and jewels for the crook, a fire extinguisher, a bag for the medic and a skateboard for the kid to add a bit more play value.
The police motorcycle is a slightly different version of the many police motorcycles released by Lego over the past 8 years, (I think there's 7 or 8). All use the same body and chassis but have different combinations of added extras, so it's really nothing special.
The ambulance is quite a nice little design, although it's a bit short and stubby and the stretcher whacks the medic on the back of his shoulders when he's in the driver's seat! The only parts that move (apart from the wheels, obviously) are the back door for loading / unloading the stretcher, so play value is a bit limited.
The best vehicle is the fire truck. Slightly longer than the ambulance but much more in the way of interesting things on it. The cab has car doors (Yay!), there are doors either side of the rear wheels giving plenty of storage space in the back of the truck and the ladder on top is removable, as well as the cab roof.